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The Perfect Agent

Paul Tosello

Paul has been in Real Estate for 32 years, working as a Realtor, but in addition he owned a real estate consulting and coaching company.  ...

Paul has been in Real Estate for 32 years, working as a Realtor, but in addition he owned a real estate consulting and coaching company.  ...

Feb 8 4 minutes read

...Will NOT tell you what you want to hear.

Key Takeaways

  • A very small percentage of real estate agents sell almost all of the properties
  • If sellers aren't careful, they may have bought and sold more properties than the agent they hired to sell their home
  • Sellers should spend time finding out precisely what the agent will do to market their home and see stats from the agent's past marketing
  • If someone is friendly, that doesn't necessarily make them good at their job

Most people talking about real estate are usually interested in many numbers.  How many homes were sold? Where are prices going? Are there enough buyers for the homes on the market? Here’s a market stat that might surprise you:

93% of all transactions are done by just seven (7) percent of real estate professionals.

Whoa, what?! Are you serious?! Surprisingly it is true.

How does that affect you? Well, there’s a chance that you have sat in more closings than your agent has😲

Take Your Time to Find the Right Agent

Not all real estate agents are the same. Hiring someone that your co-worker used or picking someone that is related to you or is your friend, without properly interviewing them, could be a HUGE MISTAKE! 

When you interview the agent, ask them what their plan is to market your home and see statistics to see how their past marketing performed. If you can get a few testimonials too, that would definitely be a plus. 

Ask what tools they use, and what you need to do to make your home more marketable. If all you get are empty answers without concrete answers and stats, be very cautious.

Walk Away When You’re Told What You Want to Hear

Unless you’ve worked in the real estate industry for any length of time, chances are a good agent will push back - politely but firmly - against some of your expectations. If your asking price is too high for the market, they’ll tell you. If you need to work on curb appeal or staging, a good agent will tell you.

A good agent doesn’t mean a rude one. They should be able to explain clearly why they feel you need to do certain things. When it comes to pricing, a strong agent can show you the numbers and back up what they’re telling you. 

They’ll also be able to show you what to do to make your home better for your the local market. You’ll walk away feeling better informed about the process and what you can expect, as well as with a more realistic picture of your home in this current market.

Real estate agents don’t get paid unless they make a sale. Agents who work with clients and customers every day, not only to sell your home but make a living in the business, know they don’t succeed unless you do. 

You need a partner as you list and sell your home who wants the best outcome for you and your property. The person who doesn’t explain why they disagree with you or who agrees with everything you say without giving their own insight is looking for another listing, not a closed sale.

This may sound strange, but the person you probably want to work with most is the person who disagrees with you when you first meet. 

Tired of talking only to agents who can’t explain the process, how the market works, or what you can do to improve your chances of a quicker close? I’M NOT AFRAID to tell you what I think - about your home, the market, and what it will take to sell your home for the best price.

You Deserve the Best

Your Selling Experience

Your Buying Experience

Thank you all for your help!

Colleen, Paul and Elena,

Thank you for all of your help in selling my brother’s house at 1008 Becker.  Penny Farrall told me she had located a good realtor for me and she was so on target.

It is hard selling a piece of property that isn’t yours, is filled with stuff and is 2,000 miles away.  You all made it so much easier.

Paul – you were spot on with the sales price and marketing.  There were so many offers to choose from.

Elena – I appreciated all of your communication with me throughout the process as well as checking on the vacant house from time to time.

Colleen – we had the most interaction with each other over the last several months.  I so appreciated your calm, knowledgeable approach as you guided me through the various legs of the journey.

Sincerely,

Beverly Sitton

They said exactly what they will do and they did exactly what they said, all in a very courteous, friendly and laid-back manner.

We listed our home with the Tosello team on a Thursday and we had a signed contract by Saturday evening. Now, by any measure, this was an outstanding achievement. However for us, even more amazing than the speed of the sale, was the the professional and efficient way the Tosello team, all of them, carried out their activities. They said exactly what they will do and they did exactly what they said, all in a very courteous, friendly and laid-back manner. Thank you so much TEAM TOSELLO for making the selling process so pleasant and stress free. The Banats

I would highly recommend the Tosello Team if you are looking to sell a house.

A friend of mine recommended The Tosello Team at Keller Williams Realty to help me sell my late brother’s house. It is hard selling a piece of property that isn’t yours, is filled with stuff and is 2,000 miles away. The Tosello Team made it so much easier than it might have been otherwise.

Paul Tosello was spot on with the sales price and marketing. There were so many offers to choose from.

Elena Kee who works with Paul and Colleen kept me in the loop throughout the process as well as she checked on the vacant house from time to time.

Colleen Tosello and I had the most interaction with each other over the last several months. I so appreciated her calm, knowledgeable approach as she guided me through the various legs of the journey.

I would highly recommend the Tosello Team if you are looking to sell a house.

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