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4 Tips for Pricing Your House to Sell

Paul Tosello

Paul has been in Real Estate for 32 years, working as a Realtor, but in addition he owned a real estate consulting and coaching company.  ...

Paul has been in Real Estate for 32 years, working as a Realtor, but in addition he owned a real estate consulting and coaching company.  ...

Jun 4 4 minutes read

One of the most important things to consider when selling your house is how to price your house. If you set the price too high you won’t get a quick offer and set it too low and your house will sit on the market for months or you may regret the price you set. So, how do you set the right price? Here are 4 tips:


 1. Examine Similar Listings and Past Sales

While no house is identical to yours, you’ll have a clear understanding of the market value. Study similar houses listed within your neighborhood in the last six months. 

Consider physical barriers and neighborhood dividing lines such as railroads, freeways, and major streets. Similar houses on different sides of a street can vary by thousands of dollars.

Look at identical houses (same # of bedrooms, bathrooms and square footage) that were sold and compare their original list price with the selling price. This will help you to determine price reductions. In a seller’s market, houses can sell for more than 100% of the list price.


2. Try not to Overprice your House

If you overprice, you may find yourself chasing buyers and spending more money than you imagined. Time is not on your side and no buyer wants to overpay. If your asking price is too high, house buyers will think you are unrealistic and will overlook your house. If your house is priced above market by 10% or more you will eliminate 60% of the buyers from even looking at your house.

When pricing your house we like to think about how people search for houses. Buyers generally have a range that they are looking to buy. For example, if I can afford to spend $300,000 for a house I will probably search between $275,000 and $325,000. I wont stop at $322,000 or start at $278,000. I will use round numbers. Pricing on the $25's is an effective strategy to make sure you stay in the range your prospective buyer is looking. Plus, if you are the house shown at the bottom of the range you look like a bargain.


3. Think like a Homebuyer

What do you look for in a home? Is it a great view, a modern kitchen, or a big yard? These are probably the same things your target buyer is looking for. Have a talk with us about current buyer trends. Shag carpeting might have been the in thing last year but granite countertops may be popular this year. Your price should be similar to that of other houses with the same amenities. If the price is right, buyers won’t have many objections about your house.

 

4. Know Your Priorities

What do you prioritize more? Selling your house for the highest price or selling it fast? Some homeowners price their houses lower so as to sell them as quickly as possible. But you can sell your house at the full price and sell it quickly. Consider updating the exterior of your house with curb appeal ideas like a fresh coat of paint and fresh or landscaping. 



Trying to sell your house is not an easy task and the hardest part is setting the asking price. Implement the above tips and you’ll be sure to set the right price. Most importantly, use our team to help you with the pricing process. The Tosello Team is here to work with you to get your house priced correctly and looking it's best so it can sell quickly.

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Your Selling Experience

Your Buying Experience

Colleen, Paul and Elena, Thank you for all of your help in selling my brother’s house at 1008 Becker.  Penny Farrall told me she had located a good realtor for me and she was so on target. It is hard... Read full review

We listed our home with the Tosello team on a Thursday and we had a signed contract by Saturday evening. Now, by any measure, this was an outstanding achievement. However for us, even more amazing than the speed... Read full review

A friend of mine recommended The Tosello Team at Keller Williams Realty to help me sell my late brother’s house. It is hard selling a piece of property that isn’t yours, is filled with stuff and is 2,000 miles... Read full review

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