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The Difference $1 Makes On The Sale Of Your House

Paul Tosello

Paul has been in Real Estate for 32 years, working as a Realtor, but in addition he owned a real estate consulting and coaching company.  ...

Paul has been in Real Estate for 32 years, working as a Realtor, but in addition he owned a real estate consulting and coaching company.  ...

Feb 8 2 minutes read

Believe it or not, sellers miss half of the potential buying market for their house because of $1!

If you have a home worth $400,000 it can be very tempting to list it at $399,999. The reason is because that sounds better than $400,000. Back in the day it made sense with just print advertising. But in 2017, the internet has changed everything. 

In MLS, buyers will auto set their price brackets for what they're looking to buy. If a person is looking for a house in $300K-$400K, they will see your house listed at the very top of their price range ($399,999). It is detrimental to be at the top of a buyer's price range because they will want to negotiate a lower price and may not even be approved for that much. Versus being listed at $400,000 puts you at the bottom of someone's price range and your house meets all of the buyer's needs - it would be a much stronger, qualified, and motivated buyer. 


Versus


Now am I saying to over price your home? Absolutely not! If your home is worth $370K, we don't want to list it at $400K just to be in that price range - it would be over priced and bad for the sale.  

If your house has been sitting on the market for a while, it may be just the difference of $1. This is something I advise our sellers about - being in the right bracket. 


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